4.
Keyword Manager
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The Keyword Manager can be used to ensure the keywords used on the site are well-defined. Keywords are only useful if they are applied in a consistent manner. This tool allows users to rename or merge keywords. For example, if a site has the keywords, tax and taxation, these may be redundant, and so can reduce the usefulness of keywords. They can then be combined into a single keyword.
The user interface for the Keyword Manager lists all the keywords currently used on the site. Users may check whichever of these they wish. Below is a field where the user should enter the new name. For example, if a site has the keywords:
- Agriculture
- Retail Firm
- Wholesale
- Manufacturing
- Retailing
- Retail Business
The firm may wish to combine Retail Firm, Retailing and Retail Business into a single keyword. They should check these three keywords and enter the new name, possibly Retail in the field at the bottom. After performing the merge, any item that had a keyword of either Retail Firm, Retailing or Retail Business will now have a keyword of Retail and not Retail Firm, Retailing or Retail Business.